There is Nothing Worse

Than a sharp Image of a blurry concept.

This is the part where you’re probably expecting the hard sell about how we create responsive websites to reinforce your business objects, SEO optimized and backed with measurable results. But you already know that worn out tune–so we’re going to skip that part.



BIO

It’s not about advertising or brand propositions or marketing. lt’s about people and purpose. lt’s an approach to marketing that serves true human needs, not the other way around. That’s why everything we do for brands is designed with a human purpose in mind. A brand without purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true Humankind purpose can change the world. Our dream is to be the best creator of those ideas that truly move people – bar none.

PROCESS

This is the part where you’re probably expecting the hard sell about how we create responsive websites to reinforce your business objects, SEO optimized and backed with measurable results. But you already know that worn out tune–so we’re going to skip that part. A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true Humankind purpose can change the world. Our dream is to be the best creator of those ideas that truly move people – bar none.


THE HUMAN KIND SCALE

How We Measure Ourselves

1

Destructive

This is a complete waste of money. People reject the brand. Pollutes public space. I’d be ashamed to be seen with this brand.

2

No Idea

This concept has no thinking.Afterall, we are in an “ideas” industry. Without ideas we have no future. Creativity is the primary asset of brands and our duty to create ideas so powerful that they truly move people. People demand to be entertained and rewarded for the time they spend with us.

3

Invisable

Creates no human interest, no emotion connection. Visually uninteresting. Wallpaper. Cliché. We don’t have a devine right to people’s attention. we have to reward people for the time spent with our communication.

4

I don’t know what
this brand stands for

People are our focus. Everything we do is designed with a brand purpose in mind. Brand without purpose is one that will never be understood or embraced by the people.

5

Brand Purpose

This is not a promise. Not a benefit. A purpose. We’re people talking to people. In order to make real human connections, we need to put a meaningful Human Purpose at the center of our brands in order to truly connect with people.

6

An Intelligent Idea

An idea that treats people with intelligence. An idea that is designed entirely with the audience in mind. An idea that is media-neutral in concept and media-infinite in execution.

7+

Humankind Act

An outstanding idea. A human centered idea, brand or experience that has the ability to transform the way a person thinks, feels and ultimately behaves. An ideas that inspires, captivates, fascinates and activates. And of course, is immaculate in its craft and execution.

8

Changes the way
people think + feel

We must never lose site of the most important thing: What matters to people. We believe that creativity should enrich people’s lives. This content that is entertaining, interactive, interesting, relevant and useful. And above all, it’s brilliant in its creativity.

9

Changes the way people live

An inspirational idea that moves people.
A Visionary purpose at its core.

10

Changes the World

*Except from Leo Bernett’s HumanKind Scale

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